On today's virtual battlefield, sentiment analysis and social media monitoring alone are not enough to combat the threat of advanced persistent manipulators (APM). Narratives can be a national security organization's most valuable asset, or its biggest liability. Narrative manipulation is one of the most formidable weapons used by adversaries around the world to fan the flames of social unrest, influence political processes, and destabilize governments and economies. Sentiment analysis and social media monitoring burden analysts with the task of separating signal from noise. Analysts need precision tools that give them insight into the ways our adversaries design and deploy malign influence campaigns, from major themes down to trends in individual words and phrases.
In this talk, Joe will discuss how narrative intelligence is a valuable resource in the mission-critical task of understanding the strategies, cadences, coincidental amplifications, and coordinated efforts of APMs, as well as the narratives they amplify and how they insert themselves into online communities.